Country Sales Manager
Nutraceuticals

About the Role

We are seeking an experienced Country Sales Manager – Nutraceuticals, Cambodia to lead and drive country-wide sales operations and business growth for our nutraceutical portfolio. The incumbent will be responsible for developing and executing effective sales strategies to achieve revenue, market share, and profitability objectives.

The role will involve leading, guiding, and motivating the sales team to achieve and exceed sales targets, expanding market presence, developing new business opportunities, and strengthening relationships with key customers and healthcare professionals. The Country Sales Manager will also work closely with distributors, pharmacies, hospitals, and other relevant stakeholders to maximize product reach and market penetration.

The incumbent will ensure that all sales and promotional activities are conducted in accordance with applicable regulatory requirements, industry guidelines, and company policies and standards, while maintaining high standards of ethical business practices and customer engagement.

Key Responsibilities

1. Sales Strategy & Planning:
   • Develop and implement a comprehensive national sales strategy to drive revenue and market share growth for nutraceutical products in Cambodia.
   • Set clear sales goals and targets for the country, ensuring alignment with corporate objectives and achieving 100% sales targets.
   • Monitor market trends and competitor activities to adjust the sales strategy as necessary.
   • Conduct in-depth analysis of the Cambodian nutraceutical market, identifying opportunities for growth and potential risks.
2. Team Leadership & Development:
   • Lead, mentor, and develop the sales team, ensuring they are motivated, well-trained, and equipped to meet sales targets.
   • Conduct regular team meetings, performance reviews, and one-on-one coaching to optimize sales effectiveness.
   • Manage recruitment, onboarding, and training processes for new sales personnel.
   • Ensure the team has a targeted customer list covering doctors, pharmacies, hospitals, and clinics, and regularly review customer productivity to guide the team in a highly competitive market.
3. Customer Relationship Management:
   • Build and maintain relationships with key decision-makers in hospitals, clinics, doctors, pharmacies, and other healthcare providers across Cambodia.
   • Work closely with major accounts and stakeholders to ensure customer satisfaction, loyalty, and repeat business.
   • Resolve customer issues and concerns promptly and effectively, maintaining a strong reputation for the company.
4. Sales Operations & Performance Management:
   • Monitor sales activities and progress across the country, ensuring KPIs and revenue targets are being met.
   • Prepare regular reports for senior management on sales performance, market conditions, and challenges.
   • Forecast future sales and trends to support strategic planning and resource allocation.
   • Analyse sales data to identify performance improvement opportunities and lead initiatives to address gaps.
5. Market & Competitive Analysis:
   • Continuously assess the nutraceutical market in Cambodia, including regulatory changes, competitor products, and industry trends.
   • Provide insights on customer needs, preferences, and market dynamics.
   • Advise on the introduction of new products or modifications to existing products based on market research.
6. Collaboration with Other Departments:
   • Work closely with the marketing team to ensure product promotions, campaigns, and launches are aligned with sales goals.
   • Collaborate with Regulatory to ensure new product registrations and existing product re-registrations are completed properly and on time.
   • Coordinate with Supply Chain to ensure timely and accurate product deliveries.
7. Compliance & Ethical Standards:
   • Ensure all sales activities comply with Cambodian laws, industry regulations, and internal company policies.
   • Promote ethical selling practices and ensure the team operates with high standards of integrity and professionalism.
   • Maintain awareness of local pharmaceutical and nutraceutical regulations and ensure the business adheres to them.
8. Budget Management:
   • Develop and manage the sales budget for Cambodia, ensuring cost-effective use of resources to achieve sales objectives.
   • Track expenditures and ensure sales-related activities remain within allocated budgets.
   • Provide regular updates on financial performance and recommend adjustments where necessary.

Qualifications & Experience

• Bachelor’s degree in Pharmacy, Business Administration, or a related field. MBA or equivalent is a plus.
• 15+ years of experience in nutraceutical or pharmaceutical sales, with at least 4–5 years in a leadership or managerial role as Regional Sales Manager or above.
• Nutraceutical sales experience is preferred, with Cambodia market exposure considered an advantage.
• Strong knowledge of sales strategy, market development, customer relationship management, and commercial operations.
• Proven ability to lead, coach, and motivate sales teams to achieve targets.
• Strong analytical, negotiation, communication, and problem-solving skills.
• Proficiency in English, both written and spoken.
• Proficiency in Microsoft Office, particularly Excel.
• Ability to work effectively in a dynamic and competitive market environment.